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The Circuit – August 2026 Newsletter
News From Our CEO
Preparing for Our Next Stage of Growth
The first half of 2026 has been a strong one for Freedom Electronics. We entered the year with ambitious goals, and through the efforts of our employees and the continued support of our customers, the company has grown well ahead of where we were at this point last year.
What is especially encouraging is that the growth is coming from several areas. Our core petroleum business remains strong, customers are adopting more Freedom Engineered and remanufactured solutions, our eCommerce channel continues to expand, and we are making progress in adjacent markets. We are also seeing opportunities to serve customers in new regions and bring inventory closer to where it is needed.
Growth, however, creates both opportunity and responsibility. As demand increases and our business becomes more complex, we must continue investing in the people, processes, and capabilities needed to support it.
At our recent quarterly leadership offsite, we translated that next stage of growth into a focused set of priorities, what we call our company rocks. These priorities include strengthening our supply chain and overseas sourcing capabilities, increasing engineering capacity, building dedicated product leadership in food service, expanding distribution in the western United States, adding resources to our eCommerce efforts, and continuing to optimize production.
Some of this work may not be visible from outside the company. Better documentation, stronger sourcing controls, improved production flow, and additional technical resources may not receive the same attention as a new product launch. However, these foundational improvements are what allow us to maintain quality, improve availability, shorten development timelines, and serve customers consistently as we grow.
The story in this month’s newsletter about our Florida probe team is a great example. Prep, Production, and Engineering worked together to improve the remanufacturing process, increase output, and reduce warranty rates. That type of cross-functional teamwork is exactly what will allow Freedom to continue raising the bar. The launch of the FE-14 Printer is another example of what can happen when we focus our engineering efforts on solving a common customer problem in a better way.
People will be central to everything we are planning. Freedom Electronics expects to continue hiring throughout the remainder of this year, with opportunities across several areas of the business. I encourage you to periodically review the Careers section of our website and share our openings with qualified people in your network. We are looking for individuals who are technically capable, customer-focused, practical problem-solvers, and committed to continuous improvement.
A referral or personal introduction can help us reach talented people who may not otherwise know about Freedom or the opportunities available here.
Thank you to our employees for the work that produced such a strong first half, and thank you to our customers and partners for the continued trust you place in us. We are excited about where the company is headed, but we also recognize that sustainable growth must be built carefully. By remaining focused and continuing to invest in the right capabilities, we are preparing Freedom Electronics for an even stronger future.
Patrick Jeitler
Freedom Electronics President & CEO
Explore our journey and see what’s new on our eCommerce platform!
Product Spotlight
Introducing the New FE-14 Printer for Wayne Ovation2 Dispensers
When a receipt printer fails, customers get frustrated, transactions slow down, and service calls increase. Watch how the FE-14’s patent-pending self-clearing technology helps reduce paper jams and keeps dispensers running.
Watch the FE-14 in Action
Developed by Freedom Electronics, the new FE-14 Printer is designed specifically for Wayne Ovation2 dispensers. Its mechanically simple tear-bar design and patent-pending self-clearing paper path help minimize service interruptions and improve uptime.
One Printer. Multiple Applications.
The FE-14 is a direct replacement and upgrade for:
- DW-14 printers
- Zebra printers
One printer platform means fewer SKUs to stock and easier support across multiple dispenser configurations.
Built for the Forecourt
Features & Benefits
- Brand-new, factory-sealed printers
- Patent-pending self-clearing paper path
- Diagnostic print capability
- Core credit available for DW-14 and Zebra returns
- Backed by a 1-year warranty
Introductory Offer
Buy 5, Get 10% Off
Employee Spotlight
Russ Shaw
This month, we’re proud to recognize Russ Shaw for the impact he continues to make at Freedom Electronics.
Russ joined Freedom after building a successful career in the consumer goods side of the convenience industry, bringing with him a unique perspective on customer operations and the challenges our partners face every day. Since joining the team, he has leveraged that experience to build strong relationships and help customers achieve long-term success.
One of Russ’s greatest strengths is his genuine desire to understand each customer’s business. Rather than simply providing solutions, he takes the time to learn their operations, identify opportunities, and ensure Freedom Electronics is strategically aligned with their goals. His consultative approach has earned the trust of customers across his territory.
Russ is also a natural relationship builder. He sincerely cares about the people he works with and the companies they represent. His background in leadership and managing teams allows him to connect with customers on a deeper level, offering guidance and support that helps them succeed both professionally and personally.
We’re grateful to have Russ as part of the Freedom Electronics team. His commitment to our customers, his collaborative spirit, and his ability to foster lasting partnerships continue to drive growth and strengthen the relationships that set Freedom apart.
Thank you, Russ, for everything you do!
Tech Tip
Beat the Heat
When working in the heat, it is important to recognize the signs of heat-related illness in yourself and those around you. Watch coworkers for symptoms, encourage them to speak up if they feel unwell, and take all concerns seriously. Never ignore the symptoms of heat-related illness. Early recognition and prompt action can prevent a minor condition from becoming a life-threatening emergency.
Be alert for signs such as dizziness, weakness, nausea, confusion, heavy sweating, or hot skin. If you or a coworker experiences these symptoms, stop working immediately, move to a cool or shaded area, and begin cooling the body. Seek medical attention if symptoms worsen or do not improve.
Here are a few simple ways to beat the heat:
Hydration
Drink plenty of water before, during, and after working in the heat. Don’t wait until you’re thirsty. Avoid alcohol, excessive caffeine, and sugary drinks, as they can contribute to dehydration. Electrolyte-replacement drinks can be beneficial during prolonged or strenuous work, but water should remain your primary source of hydration.
Clothing
Wear lightweight, loose-fitting, and light-colored clothing to reflect heat and allow air to circulate. A wide-brimmed hat or other sun-protective headwear can reduce direct sun exposure and help keep you cooler. Placing a cool, damp towel, cooling cloth, or ice pack on the back of your neck can also help lower your body temperature and provide temporary relief.
Limit Direct Sun Exposure
Whenever possible, reduce the amount of time spent in direct sunlight. Use canopies, work tents, umbrellas, or natural shade from trees or buildings to minimize heat exposure. Whenever practical, schedule physically demanding tasks during the cooler parts of the day, such as early morning or late evening.
Take Breaks
Take frequent breaks in shaded or air-conditioned areas to allow your body to cool down. Set a timer to avoid spending too much time in the heat without water, food, or rest. Breaks also provide an opportunity to assess how you’re feeling and watch for signs of heat-related illness in yourself and your coworkers.
Working Together to Raise the Bar
By Melissa Reed
In the dynamic environment of our Florida operations, a compelling narrative of teamwork and innovation has taken shape, highlighting the power of collaboration across multiple departments and branches. The journey began with the Prep team, whose meticulous handling of probe preparation and disassembly laid crucial groundwork for the remanufacturing process. Their precision ensured that every probe was primed for the next phase.
Next, the Production team brought their expertise to bear, performing detailed repairs to restore each probe component to optimal condition. Their deep technical knowledge and careful craftsmanship were key to maintaining the high standards our company upholds.
What elevated this process further was the indispensable contribution of the Engineering team. By injecting innovative ideas and refining procedures, they addressed complex challenges and enhanced the remanufacturing workflow. Their ability to innovate ensured continuous improvement and operational excellence.
Together, the Prep, Production, and Engineering teams created a seamless and efficient workflow that not only mastered the new remanufacturing process but also significantly increased overall output. The outcome was a marked reduction in warranty rates, directly reflecting the enhanced quality and reliability of the remanufactured probes.
This story exemplifies more than just an operational milestone; it embodies the dedication, skill, and collaborative spirit that drive our company forward. These teams set a new benchmark for excellence, and this serves as a powerful reminder of what can be achieved through a unified effort toward shared objectives.
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