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The Circuit – September 2025 Newsletter
News From Our CEO
Two Waves of Consolidation, One KPI: Uptime
In recent years, consolidation has reshaped both sides of the counter. Private-equity platforms have rolled up regional distributors and service companies into national networks, while the largest c-store operators have expanded through major acquisitions. The result: fewer, larger players managing far bigger and more complex footprints.
Uptime is the KPI that matters. After acquisitions, chains inherit equipment from multiple OEMs: Wayne and Gilbarco dispensers, Veeder-Root and Franklin Fueling ATGs, Verifone and Gilbarco Passport POS, and more. Standardizing isn’t immediate, so operators support mixed sites for years, each with different firmware, parts, and maintenance histories. That complexity threatens uptime unless partners can handle it all.
Smaller service companies remain just as vital. Regional chains and single-site owners depend on them for quick response, fair pricing, and trusted relationships. Their lean operations mean technicians are often the first call when a store goes down at 6 a.m. and consolidation has only raised expectations for their speed and versatility.
Freedom Electronics serves both worlds with a one-stop portfolio: Freedom Remanufactured, Freedom Engineered, and OEM new parts. Many engineered products are drop-in replacements that consolidate multiple OEM SKUs. Fewer parts to stock means simpler purchasing, lower carrying costs, and a higher chance of a first-visit fix, whether for a national platform or a three-truck local team.
What Operators and Service Companies Need Now
- Breadth across brands so a single visit can solve the problem—regardless of the label on the door.
- Interchangeable, drop-in parts that reduce onsite time and training burden, especially for mixed fleets.
- Fast availability—exchange programs, repair, reman, and new—to cut mean time to repair.
- Clear cross-references across OEM, aftermarket, and engineered SKUs to eliminate guesswork.
- Documentation and tech support that fit the realities of the field.
How We’re Responding
- Cross-brand depth: stocking and supporting Wayne, Gilbarco, Veeder-Root, Franklin Fueling, Verifone, and more—because mixed fleets are the norm after acquisitions.
- Engineered drop-ins: Freedom-designed replacements that are installation-friendly and compatible with older installs, minimizing callbacks.
- Portfolio flexibility: OEM-new when required, remanufactured for value, and engineered for speed and reliability—selected site by site.
- Inventory simplification: single-part solutions that replace several OEM SKUs, helping distributors and local service firms lower stock while improving first-time-fix rates.
- Speed as a service: regional inventory and rapid turnaround because every hour of downtime now carries a bigger P&L impact.
The Bottom Line
Consolidation has changed who owns the assets and who services them, but it hasn’t changed what matters on site. Uptime wins. As fleets become more diverse through M&A—and as smaller service companies continue to support single-site owners and regional chains—the advantage goes to operators and partners who can solve problems across any brand, at speed. That’s the role Freedom is built to play: a single, dependable source for the parts and engineered solutions that keep forecourts running—today’s mixed fleets and tomorrow’s standardized ones.
As a final note, we’ll be in Chicago for the NACS/PEI show and would love to connect. Stop by our booth #S4313 to see how Freedom’s one-stop portfolio of OEM new parts, Freedom Remanufactured, and Freedom Engineered solutions helps protect uptime across mixed fleets (Wayne, Gilbarco, Veeder-Root, Franklin Fueling, Verifone, and more). Whether you’re integrating newly acquired stores or supporting older installs, we’ll walk through cross-references, stocking strategies, and repair/exchange options tailored to your network. Reply to the newsletter email to reserve a meeting time—or just swing by and say hello.
Until next time,
Patrick Jeitler
Freedom Electronics President & CEO
Product Lens Series
Learn about our Freedom Engineered Verifone POS Printer
Explore our journey and see what’s new on our eCommerce platform!
Product Spotlight
Get Ahead of Winter with These Field-Proven Solutions
FE-M14100A001 – Freedom DEF Temperature Control Board
Part Number: FE-M14100A001
Winter’s on the way—make sure your DEF stays flowing.
Freezing temps can bring operations to a halt if DEF systems aren’t protected. The Freedom DEF Temperature Control Board keeps things running smoothly by maintaining optimal DEF fluid temperatures.
Why This Product Matters
- Brand-new component
- Exclusive to Freedom
- Outright purchase—no core return required
- Save over 40% vs. OEM pricing
- Ships immediately
Ready for the Cold
- Buy today, ship tomorrow—install before the first frost
- Keeps DEF from freezing to ensure flow and performance
Introductory Offer: $175 each
Buy 5+ for just $155 each
FE-M13855A001 – DEF Door Flap
Part Number: FE-M13855A001
Don’t forget the flaps—protect your DEF system from the elements. Replace worn or cracked DEF flaps before winter hits.
Built for Harsh Conditions
- Reinforced for extra durability
- Engineered for a secure fit
- Weather-resistant design ideal for outdoor use
Special Pricing: $300 each
Buy 10+ for $265 each
Buy today, and get it shipped tomorrow—your site will thank you before the first frost
FE-330020-773-PTR – TLS-450Plus Printer Mechanism
Part Number: FE-330020-773-PTR
Less hassle. More uptime.
Replace your TLS-450 or 450Plus printer mechanism without removing the full door.
Top Benefits
- Brand-new part
- No core return required
- Save space—no door return needed
- Compatible with both TLS-450 and TLS-450Plus
Introductory Price: $198 each
Ships next day so your site is ready before the first frost
Call 800-761-9369 for special volume pricing
We’re Streamlining Your Experience:
Website Consolidation Has Begun
We understand that managing three separate websites — escoservices.com, shop.freedomelectronics.com, and freedomelectronics.com — has caused some confusion.
To simplify your experience, we’ve begun consolidating our platforms, starting with the launch of our new Enterprise Portal. Our existing site, shop.freedomelectronics.com, is now the Freedom Enterprise Portal, where a login is required to view or purchase products.
Next, we’ll transition to our fully upgraded eCommerce site at freedomelectronics.com, giving you a unified, more powerful shopping experience.
What You Need to Know
Login Required
As of Tuesday, July 29, 2025, login is now necessary to see products and shop on the Enterprise Portal (Legacy Site).
No Changes to Pricing or Orders
Your prices, terms, and ordering process remain the same.
We’ll Keep You Informed
You’ll be notified directly when your account moves to the new site. If you’re unsure, simply enter your email on the Enterprise Portal Login page for a status update.
What to Expect from Our New eCommerce Site
- Easier part searches with detailed images
(including your favorite ESCO site photos) - Smooth online ordering
- Enterprise Portal account access
- A more intuitive, modern interface
Learn more about the Enterprise Portal or New Ecommerce site and any login messages you may encounter during the transition here.
Enhanced Core Management (ECM)
Featured September Cores
- M16181A002
- M15758A002
- M18666A001
- M18666A002
- M06333A00X
- 330020-772
Why I’m Proud to Be in Sales
Bringing Professionalism Back to the Title
I was asked recently what I love about my job. It’s a great question—and one I don’t get nearly often enough.
As the Vice President of Sales at Freedom Electronics, I could give the obvious answers: driving revenue, growing market share, introducing new products. But the truth is, what I really love is mentoring sales professionals.
When I shared that, the follow-up was immediate: “What does that actually mean?”
It made me pause. Because mentoring isn’t just about coaching someone through a close or reviewing pipeline reports. It’s about shaping a mindset. It’s about elevating the craft of selling—which often gets buried under outdated stereotypes.
Let’s face it—“salesperson” still carries a negative connotation in a lot of circles. People hear the word and think of used car lots, pressure tactics, or upsells they didn’t ask for. Sometimes, even worse: someone selling a service they don’t fully understand or believe in.
So what makes a sales professional different?
In my experience, it’s four things:
- Diligent listening.
- Uncovering real problems.
- Matching solutions with intent.
- Having the discipline to close—not to get paid, but to solve.
When sales is done right, it’s not transactional—it’s transformational. The best professionals don’t push product. They serve customers by solving problems. They care deeply about the customer’s business, and they work tirelessly to earn trust and build long-term value.
One of my personal quotes is, “No doesn’t mean no—it means your approach was wrong.” I believe that. Too often, when deals fall through, salespeople blame the price, the marketing team, the product—or worse, the customer. But true professionals look inward. They refine their approach, ask better questions, and stay curious until they uncover something worth solving.
That’s been my path. It’s what’s shaped my career, and it’s why I’m proud—not hesitant—to say:
I’m in sales.
I want to raise the bar for what that title means in our industry. Because when it’s done right, sales isn’t about persuasion. It’s about partnership.
And that’s why I love my job.
Chay Chauncey
VP of Sales
Employee Spotlight
David Hancock
Sr. Account Executive
From Industry Roots to Trusted Advisor
David Hancock joined Freedom Electronics after spending several years working with an OEM, but not because he was looking for a change of scenery. He was looking for a better way to serve his customers.
David’s connection to the petroleum service industry runs deep. Raised in the business, he worked alongside his father and brothers from a young age. Those early years taught him the value of knowledge, hard work, and the importance of earning trust in the field. That foundation helped him become a self-taught expert in petroleum equipment—something his clients quickly recognize and rely on.
Over time, David became increasingly frustrated with how complicated service parts had become—long lead times, confusing systems, and inconsistent support. That frustration sparked his interest in Freedom Electronics, where the mission to simplify life for service providers aligned perfectly with his values.
Since joining the team, David has taken on the role of Sr. Account Executive, using his deep industry knowledge and firsthand experience to help clients streamline their operations and get more from their equipment. He’s not just selling parts—he’s solving problems and building relationships that last.
David’s success at Freedom Electronics is no accident. It’s built on a lifelong connection to the industry, a passion for helping others, and a commitment to making service parts simpler, smarter, and more reliable.
Tech Tip: Fires Happen Fast: Are You Ready?
It felt like just another routine job, until everything changed in seconds.
While servicing a dispenser, I glanced over and saw someone filling a gas can on the tailgate of his truck. Within moments, the can burst into flames, and fire spread to the truck. It was shocking—and a powerful reminder that static electricity is real, and dangerous.
That experience turned me from skeptical to believer.
Luckily, I had a fully charged ABC fire extinguisher in my truck. It was easy to grab, and it worked. I was able to control the fire before serious damage or injury occurred. Everyone nearby was rattled—but safe.
Why This Matters to You
Whether you’re working near fuel dispensers, tank pads, or anywhere flammable materials are present, fires can happen, fast and without warning. Being prepared can mean the difference between a close call and a catastrophe.
Fire Safety Checklist for Your Truck:
- Keep an ABC dry chemical fire extinguisher on board.
- Check the gauge monthly—make sure it’s in the green.
- Ensure the pin and tamper seal are intact.
- Inspect for damage and service it annually.
- Store it somewhere visible and accessible.
Know the PASS Technique
- Pull the pin
- Aim at the base
- Squeeze the handle
- Sweep side to side
Be Smart. Be Fast. Be Safe.
If a fire breaks out and you can’t control it immediately, call 911 right away. No vehicle or tool is worth risking your life.
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