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Home Blog The Circuit – February 2025 Newsletter

News from Our CEO


Greetings!

Last month, I attended the PEI Executive Summit. It was great connecting with other leaders across our industry. PEI selected a great group of speakers with very relevant content. You may want to go next time if you are in a leadership role in your organization.

We held our quarterly all-employee meeting hosted from our FL office earlier in the month. It is always good to connect with this very dedicated team. That same week Chay hosted the Sales Kick Off in Georgia. I couldn’t be more excited to announce the expansion of our sales coverage through manufacturing rep firms. Rice-Christ is representing us from the West Coast, Texas, and all the way to Memphis, TN. Merchant Enterprises cover the Midwest, and in the East, we are represented by East Coast Associates. With this expansion, we will be able to service our customers better.

Speaking of expansion, I am also excited to share that we will soon be offering Cim-Tek filters for sale, bringing us another step closer to offering a true, one-stop shopping experience for all petroleum service needs.

In this month’s edition of the Circuit, we are adding a little humor. Be sure to check out “The Official Classification Guide to Fueling Customers” and other fun content.

Until next time,
Patrick Jeitler
Freedom Electronics President & CEO

Leadership Lens

Introducing the FE-BPK182-001-01-A

Battery Pack, C18, SKU: FE-BPK182-001-01-A 

Why did we do this?

  • Freedom Electronics wanted to create an already great product with a better value.
  • This part will work for both the C18 and the Ruby2/RubyCI (with adapter) so you don’t have to carry both parts in the van. 
  • Many internet parts claim to work for this part, but they do not have the correct connectors!

Benefits

  • A new product only available from Freedom Electronics
  • Works for both the C18 and the Ruby2/RubyCI (with adapter)

What is included

  • Adapter to work with Ruby2/RubyCI
  • Adapter to work with Ruby2/RubyCI

The Challenge

Numerous printers, PPU boards, and other service inventories may be required to service an evolving model series.


How We Solved It

We engineered a versatile, field-configurable retrofit that seamlessly adapts to multiple models, minimizing the need for extensive service inventory.


Proven Results

Our field-configurable FE-UPPU replaces up to 16 different boards for all evolutions of the Ovation 1. These generations require 16 different parts. We created one part to replace them all. This results in less inventory, less waste, and more profit.

890530-R03Single3+0
890530-R05 Single5+0
890530-R11Dual3+0
890530-R12Dual5+0
892136-R01Single3+0
892136-R02Single5+0
887983-R03 wbDual3+0
887983-R05 wbDual5+0
891569-R01Grade Select
892715-R01Single PPUQty=5
892713-R01Dual PPUQty=5
89212124V cable

The Pin Pad Pounder

Habitat: Smashing buttons as though they’re cracking a safe.

Distinguishing Behavior: Aggressively pressing “Cancel” and “Enter” back-to-back in frustration, eventually leaving the pin pad nonfunctional.

Call of the Wild: “This stupid thing NEVER works!”


The Swipe Skeptic

Habitat: Wrestling with the card reader, alternating between swiping and inserting their card in every possible orientation.

Distinguishing Behavior: Eventually gives up and heads inside to try their luck at the counter.

Call of the Wild: “It won’t take my card! Can I just pay in cash?”


The Receipt Wrestler

Habitat: Yanking on the receipt printer with enough force to uproot a small tree.

Distinguishing Behavior: Tears the receipt paper and leaves the printer jammed for the next customer.

Call of the Wild: “Why is this always out of paper?!”


The Overlay Artist

Habitat: Picking at decals and overlays during fueling downtime.

Distinguishing Behavior: Peels the corner of a button overlay just enough to ruin it for everyone else.

Call of the Wild: Silent but menacing.


The Parking Lot Acrobat

Habitat: Pulling out of the pump bay before realizing the nozzle is still attached to their car.

Distinguishing Behavior: Usually followed by an awkward attempt to reattach the nozzle before scurrying away.

Call of the Wild: “Oh no! I didn’t see it!”

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